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At Powerlift, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share information when you visit our website, place an order, create an account, contact us, or otherwise use our services.

1. Information We Collect

Depending on how you interact with our website, we may collect:

• Personal and contact information: such as your name, email address, telephone number, billing address, and delivery address.
• Order information: including products purchased, order value, delivery information, and order history.
• Account information: including account and login information if you choose to create an account.
• Payment information: payments are processed securely by third-party payment providers. We do not directly store your complete debit or credit card details.
• Technical information: such as your IP address, browser type, device information, operating system, and information about how you interact with our website.
• Marketing information: including your communication preferences and whether you have chosen to receive promotional communications from us.

2. How We Use Your Information

We may use your information to:

• Process, fulfil, and deliver your orders.
• Process payments, refunds, and returns.
• Send order confirmations, shipping updates, and other information relating to your purchases.
• Respond to enquiries and provide customer support.
• Manage customer accounts and order history.
• Detect and prevent fraud, misuse, and potentially unlawful activity.
• Maintain and improve our website, products, and services.
• Meet applicable legal, regulatory, accounting, and tax requirements.
• Send marketing communications where you have consented or where otherwise permitted by applicable law.
• Understand how visitors use our website through analytics and similar technologies, where required consent has been provided.

3. How We Share Your Information

We may share limited personal information with trusted third parties where necessary to operate our business and provide our services.

These may include:

• Payment providers that securely process transactions and refunds.
• Shipping and delivery providers responsible for delivering your orders.
• Shopify and technology providers that support the operation and security of our online store.
• Analytics and marketing providers, subject to applicable consent requirements.
• Professional advisers, regulators, law enforcement, or other authorities where disclosure is required or permitted by law.

We do not sell or rent your personal information to third parties.

4. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate correctly, remember preferences, improve the customer experience, understand website usage, and support analytics and marketing activities.

Where required by applicable law, non-essential cookies and similar technologies will only be used after you have provided consent.

You may manage your cookie preferences through the cookie controls available on our website and, where applicable, through your browser settings.

5. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, maintaining business records, resolving disputes, preventing fraud, and complying with applicable legal, tax, and accounting requirements.

Different categories of information may be retained for different periods depending on applicable laws and business requirements.

Where you request deletion of your information, we may still retain certain records where required or permitted by law.

6. International Data Transfers

As we operate an online store that may serve customers internationally, your personal information may be processed or stored in countries other than the country in which you live.

Our service providers may also operate internationally.

Where required by applicable law, appropriate safeguards will be used when transferring personal information internationally to help ensure that your information remains protected.

7. How We Protect Your Information

We use reasonable administrative, technical, and organisational measures designed to protect personal information from unauthorised access, loss, misuse, alteration, or disclosure.

Payments are processed through secure third-party payment providers, and we do not directly store complete payment card information.

Although we take appropriate measures to protect your information, no method of transmitting or storing information online can be guaranteed to be completely secure.

8. Your Privacy Rights

Depending on where you live, applicable privacy and data protection laws may provide you with certain rights regarding your personal information.

These may include the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information.
• Request restriction of certain processing activities.
• Object to certain uses of your information.
• Request a copy or transfer of your information where applicable.
• Withdraw consent where processing is based on consent.
• Opt out of certain marketing communications.

These rights may vary depending on your country, state, or region and may be subject to legal limitations.

To exercise a privacy right, you can contact us using the contact information provided on our website.

9. Marketing Communications

Where permitted by applicable law, and where necessary with your consent, we may send you information about products, promotions, offers, or other updates.

You can unsubscribe from marketing emails at any time by selecting the unsubscribe option included in our marketing communications or by contacting us.

You may still receive essential communications relating to your orders, transactions, or account after opting out of marketing.

10. Children's Privacy

Our website and services are not intended for children. We do not knowingly collect personal information from children in violation of applicable data protection laws.

If we become aware that personal information relating to a child has been collected in circumstances where it should not have been, we will take appropriate steps to delete it.

11. Third-Party Services and Links

Our website may contain links to third-party websites or use services provided by third parties.

We are not responsible for the privacy practices of websites or services that we do not control. We encourage you to review their respective privacy policies before providing personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, business practices, technologies, or applicable laws.